The First Aid Team provides first-class, fully certified First Aid training to companies and individuals nationwide. The company has grown consistently over the years and now offers a comprehensive roster of courses for all levels. The acquisition of other businesses has fuelled their growth and has enabled them to move into various locations, now operating in Maidstone, Hastings, and Tunbridge Wells.
The business challenge
When The First Aid Team approached us in 2016, they were looking for a new website with a strong focus on improving their search rankings and bolstering their digital presence.
Following the launch of their first website with us in 2016, the client has seen exponential growth, which resulted in them requiring a new site in 2020. The new website needed to take its previous one to the next level with additional functionality to improve the user experience when booking and paying for training.
The solution we delivered
The initial First Aid Team website was a fully custom WordPress site. The latest site still leverages WordPress, but this time with WooCommerce integration, enabling the client to actively sell their courses via the website.
We used our eCommerce Package to keep the cost down with updated visuals to give the site a new look and feel that reflects their elevated positioning. The site also uses a comprehensive booking system and payment gateway to provide a seamless user experience.
The First Aid Team’s latest website looks and feels professional; the team has reported increased bookings since its launch, and their organic search rankings have been maintained. Overall, the new site is a success, and we look forward to working with the client on an ongoing basis as part of our long-term relationship with them.