#1 Your website isn’t responsive
Today’s digital consumers expect to be able to access your website from any device. This means you could be missing out on potential customers if your site isn’t responsive. Additionally, as a result of Google’s changed in algorithm over the last few years, mobile-first or ‘responsiveness’ is now an important ranking factor.
#2 You’re not getting conversions
If you’re getting ample traffic but visitors just aren’t converting, then you may need to re-think your user experience – including your calls-to-action, sitemap and page layout. You could also try installing a free tool such as HotJar to see where users are dropping off and where there might be potential pain points in the user journey. If you’ve witnessed a complete decline, you might be better off investing in some user experience (UX) discovery.
#3 Your website has a slow load time
Admittedly, you might not need a new site due to slow load times, but it can be a contributing factor. Consider running your website through a PageSpeed test to check how it’s performing. If it’s in red or orange for either mobile or desktop, then you’ll need to speak to your agency about what changes you can make to improve this. Research tells us that if your website loads in more than 3 seconds, at least 40% of users will abandon it altogether.
#4 Your website lacks consistency
Over time, as you add new content to your website, it might start to lack consistency, and your initial sitemap logic could have vanished entirely. For a growing company, this is completely normal as your values and messaging change. At this point, it’s usually best to go back to the drawing board to rethink your audience, re-establish consistency and optimise the user experience.
#5 Your branding has changed
As your company grows, you might have a complete rebrand or refocus, and therefore a new website is a no-brainer. Strong branding makes all the difference when it comes to customer loyalty and brand recognition. Make sure your website is depicting your brand and that this is in synergy with the other marketing channels you’re using.
#6 It’s hard to update your content
You should be able to effortlessly update and maintain your website without the influence of an agency or freelancer. If this isn’t the case, then we strongly recommend a new site. Be sure to keep this in mind when choosing your new platform and agency; you don’t want to have the same issues again a few months down the line.
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