Supersonic Playground Ltd
using a website

How much does a WordPress website cost?

Prospects often ask us ‘how much will a WordPress website cost me’ and the truth is, it depends.

9 minute read

There are so many options when it comes to a website that prices vary. To help give you an idea, we’re going to outline the required costs and some benchmark fees to help you choose the best solution for your business.


If you’re a DIY-er and looking to put your website together using WordPress, then the costs can be relatively low. You’ll need a domain, which can range from as little as £3 but on average cost around £10-15 per year depending on which provider you choose and how sought after the domain is. Hosting prices are also dependent on how much traffic your website receives, and you should also consider speed and security when choosing a hosting partner. At Supersonic Playground, we use WP-Engine, but there are also cheaper options such as BlueHost, however, we haven’t personally used this service.

You’ll also need a domain and SSL Certificate. You can purchase these either from your hosting provider (some hosting packages also include domains/SSL certificates) or from a reputable provider such as 123-reg or GoDaddy.

These three things are your required costs; everything else is dependent on the level of customisation and functionality you need. You can download WordPress themes for free or purchase themes from reputable sites such as Theme Forest or Woo Themes. Then there are plugins, free and paid, all of which are available from the WordPress marketplace to give you additional functionality. We do always recommend making sure your themes and plugins are from verified sources, as the vulnerability of your website can become an issue; check out our WordPress security best practice guide for more information.

Hire a specialist

Alternatively, you could hire a website design and development agency. Website agencies, like us, allow business owners and marketers to hand over their website brief and leave all the nitty-gritty details to a team of specialists.

Unsurprisingly, outsourcing your website will come with a cost and this will vary depending on whether you choose a freelancer or established business to build your new website. At Supersonic Playground, we complete all projects in-house with our team of experienced experts on hand to answer client’s questions and keep them involved from day one.

Choosing the right partner can be tricky, to help we’ve listed some useful resources:

Outsourcing vs Freelancer vs Agency

There are three options you could choose when commissioning your new website. The first would be to manage the project yourself but outsource certain parts of the project directly to companies. So you could design the website yourself or use an off-the-shelf template and then pass the development over to technical agencies. Often this means overseas businesses which can offer competitive development costs. However, often there’s a lack of specific experience and no direct communication; meaning you could spend lots of time going back and forth.

The second way would be to work with a fully-fledged web agency that will handle the whole project for you. Naturally, this will be the most expensive option out of the three, but you’ll have the chance to meet the people working on your website, and you’ll get all the benefits of having a team of experts working on your project.

Lastly, there are freelancers. Working on their own, they’ll be more expensive than overseas development houses but cheaper than a full agency. You’ll get a personal service, but you’ll be limited to one person working on your project. It’s unlikely a freelancer will be an expert in both website design and development, which means they’ll be limited to what they can achieve or will have to partner with someone else.  

Different pricing structures 

We’ve briefly mentioned how cost can vary based on who you choose to build your website, but another element to consider is how your project is costed. While there may be some agencies and freelancers that will pluck costs out of the air, most will base their costs on some kind of tangible offering. We recommend getting 3-5 quotes from different companies, as this will give you a good indication of what you should be paying.

By the hour

This is the most common type of pricing, where you’re charged for the actual time it takes to create the website. The most significant variant here will be the type of vendor you’re going with. For outsourced overseas projects, you should expect anything from £2-£15 per hour. Freelancers should price themselves at around £20-£50 an hour. Small agencies will be a bit higher at £50-75 per hour, and bigger agencies at £75-£150+.  

Value-based pricing

Very popular in the US, this is where companies price the project based on the perceived value the website will generate. For example, if an agency believes the website they create will increase conversions by X amount, resulting in an increase of Y revenue, they will price the project based on a percentage of that added value.

Previous project estimating

Similar to charging by the hour, this method looks at previous projects to determine how long similar builds have taken. For example, a brochure site that required ten templates, with a clean brand and limited additional functionality took 100 hours to build. Therefore, this project would be 100 hours multiplied by the company’s hourly rate = the price of the project.

Factors that put the price up 

If your website quotes are coming back higher than you expected, this could be due to several factors:

  • The platform you choose – depending on how popular it is and how many certified developers can support the build, certain platforms can be more expensive than other
  • Whether or not it’s eCommerce – online shops are generally more complex and therefore more expensive than brochure sites, and take longer to produce
  • Functionality – if you want lots of additional features these too can come with either additional third-party fees or more development time
  • Brand – whether or not you have a complicated brand can also put the price up as the design and development team will need to spend longer customising elements of the site
  • Customisation – animations and illustrations can also put the price up as these also take longer to produce

What we charge

While we can’t speak for other WordPress agencies, we can give you an idea of how much we charge for websites and what this gets you, so that you can get a rough idea of what a website could cost. We can disclose that we’re not the cheapest around. Still, we’re not the most expensive either; we sit in a middle ground where we take on fun projects and deliver them to spec, on time and with the attention to detail most businesses are looking for.

Package Website

If you’re a small business, a start-up looking to get your brand out there, or simply wanting to upgrade your existing site then our Small Business Package could give you a cheap, accessible and fast way of achieving exactly that. We offer two tiers, Lite and Pro, the only difference being the use of unlimited testimonials, case studies and client logos with the Pro option. All of our websites also include one year of free hosting.

This option is also known as a ‘template’ website, as the site has already been built and fleshed out with place holder text and images. The only changes we make are to update the site with your brand’s design, images and populate content. Of course, you can opt for more changes or functionality, but these come with their own additional cost. A few of the features our packages include:

  • Customisation to your branding
  • Fully responsive for all devices
  • Easy to use WordPress admin – giving you and your team full administrative control
  • Unlimited pages and posts
  • Calls-to-action and contact enquiry forms
  • Contact page with email, telephone, address, Google location map and a contact form
  • One year’s hosting
  • SSL certificate
  • On-site admin training

Our package website is perfect if you’re just starting out or if your current site isn’t ranking or isn’t responsive. Check out our blog, 6 reasons why you might need a new website, to see if you’re ready to take the plunge.

Custom/ Bespoke Website

Our custom websites are precisely that, custom-designed and built. These are better suited to brands that want to beat the competition and really stand out from the crowd. Our fully custom site puts you in the driver’s seat and our team acts as an extension of yours, ready to deliver a best-in-class solution. These sites aren’t pre-specified like our packages; instead, we start with a blank canvas and they’re tailored to your business’ needs. To assess this, we carry out the following process:

  • Discovery and planning – the opportunity for our team to get to know your business, your challenges, what makes you unique, who your competitors are, and what they’re getting up to online.
  • User experience – leveraging a series of tools to design engaging and intuitive website layouts that are based on the user’s needs to create memorable experiences and brand advocates.
  • Visual design – the sprinkle of magic that brings your brand to life and gives your website the WOW factor.
  • Front end development – the coding of our designs that turn static visuals into tangible, responsive results.
  • WordPress development – stripping out all the standard stuff and building your website from the ground up to ensure it’s suitable for your needs.
  • Launch – post-sign-off we’ll carry out our tests to ensure your website is up to scratch before handing the keys over and letting you enjoy your new site.

Each of these stages can be as limiting or as in-depth as you choose, how much time and money you spend is the variable. User experience is the phase where some businesses invest in the most and for others the least. To learn more about user experience and why it’s important, check out our blog.

We’ve discussed in length about our different types of WordPress websites. But if you’re looking for an eCommerce solution, we suggest checking out our blog, The true cost of eCommerce, or if you’re still undecided about WordPress, how about our comparison blogs:

We hope this blog has proven useful to you, if you’d like to keep up to date with our hottest content, please sign up for our newsletter using the form at the bottom of the page.

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